In an aim to advance towards delivering effective cross-channel engagement platforms, the acquisition of NN4M (formerly named No Need 4 Mirrors) will see the mobile commerce company form part of Wunderman Thompson Commerce.

NN4M, headquartered in Edinburgh, has served as a mobile technology partner to various global commerce brands, including Selfridges & Co., Nestlé, JD Wetherspoon and River Island.

With over 15 years’ commerce experience, NN4M currently employs 50 people delivering eCommerce mobile applications across multiple markets and regions, and brings a history of creating mobile solutions that span multiple touchpoints, including smartphone, tablet, apps and in-store experiences.

The company looks to build native bespoke apps to help clients advance their channel strategy, and support customers over their preferred channel and location, a demand that has risen during the Covid-19 pandemic.

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“The acquisition of NN4M allows Wunderman Thompson to take a significant step forward in delivering our long-term cross-channel strategy,” said James Westoby, managing director of Wunderman Thompson Commerce UK.

“Adding additional mobile expertise will substantially strengthen our online multichannel offering and allow us to deliver evermore sophisticated and powerful solutions on the most advanced app platform in the market. It also puts us in a strong position to inspire client solutions that support blended digital and store journeys, creating hybrid experiences that offer engagement across the customer journey.

“With striking similarities across our working cultures, target customers and technology capabilities, NN4M offers a perfect fit for us – and we are hugely excited to continue our respective journeys together, providing brands and retailers with a best-in-class, experience-driven commerce offering.”

Jonathan Heap, founder and chief technology officer of NN4M, commented: “Our acquisition by Wunderman Thompson, with its reputation for innovation and excellence, offers a fantastic opportunity for NN4M to build on its success within the commerce sector.

“As the digital economy continues to drive forward at ever increasing speeds, we are thrilled to be part of an exciting online retail future.”