Cancer Research is bringing ‘contactless giving’ to four of its shop windows in the UK, it revealed today.
In a world-first use of contactless technology, the British public have the opportunity to donate £2 to the charity’s lifesaving research to beat cancer by simply by tapping their contactless debit or credit card on the window.
The opportunity to donate through the shop window will be available 24 hours a day. Once a donation is made, an interactive screen will show the supporter the positive impact their donation will have in the fight against cancer.
The technology will be available in the windows of Cancer Research shops in Kensington, Guildford, Marylebone and Brighton from the 30 January, until World Cancer Day on 13 February.
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“We are excited to be premiering this world-first use of contactless giving technology in four of our shop windows,” said Paul Clarke, head of strategic marketing communications at Cancer Research UK. “The contactless giving through four of our shop windows is a new and exciting way for people to donate to our work and help us bring forward the day when all cancers are cured.”
The technology has been developed in collaboration with outdoor media owners Clear Channel, which partners with brands on out-of-home advertising.
Neil Chapman from Clear Channel UK’s added: ‘’This collaboration is a great example of how we can leverage both existing and emerging technology along with consumer behaviour to deliver an innovative new way for Cancer Research UK to raise funding,” said Neil Chapman, head of create at Clear Channel.
“This contactless window display is an important step towards offering brands a contactless payment solution away from their point of sale and works brilliantly with the ‘tap donation’, enabling Cancer Research UK scientists to continue their vital research.’’
The public can show their support for World Cancer Day on 4 Feb by wearing a Unity Band, available from all Cancer Research UK shops from today for a suggested donation of £2, or they can text Unite to 70200 to make a small donation of £3.
