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Consumer Behaviour

Data Analytics & Data Science

Behavioural data: what it is, and why businesses should care

Business & Strategy

The market research industry has utterly failed, and we need a new era

Cybersecurity

The difference between physical and behavioural biometrics, and which you should be using

Data Analytics & Data Science

Could graph technology neatly fill the cookie gap for marketers?

AI & Machine Learning

Are consumer product companies pricing correctly post-Covid?

Data Analytics & Data Science

Using data science to predict consumer behaviour during a pandemic

Emerging Technology

Keeping up with changing customer behaviour

IT management

How can consumer behaviour used to strengthen insight

The blend of behavioural and attitudinal data provides marketers the information needed to generate insights.

Data Analytics & Data Science

How to lose money and alienate customers with outdated data insights

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