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Media & Marketing

Analysis and reporting on the key technology developments emerging within the media and marketing sectors. AdTech, Martech, Omnichannel marketing reaching target consumers across all channels – mobile, video, desktop,…

How does social media play a role in the fight against counterfeiting?

The exponential growth of online marketplaces selling counterfeit goods can be halted through social media.

Media & Marketing

AI & Machine Learning

Chatbots: catering to the instant shopper

Chatbots are helping businesses interact with customers, providing that vital level of scalable customer service.

AI & Machine Learning

Innovation and convenience ‘more important’ than brand

AI & Machine Learning

Technology is changing direct response marketing

What is direct response marketing, and how can it benefit the customer?

Media & Marketing

Importance of page speed and SEO for user experience

Media & Marketing

Pros and cons of digital business cards

Media & Marketing

SEO performance impact in different hosting setting

Business & Strategy

A 2020 experience: using insights to deliver customer satisfaction

Media & Marketing

SEO performance impact in different hosting setting

Business & Strategy

A 2020 experience: using insights to deliver customer satisfaction

Media & Marketing

Facebook influencers offered over £160k per post

Media & Marketing

The impact of social on business

IoT and M2M

How to improve customer experience with the internet of things

Media & Marketing

Facebook ad spend nearly doubles in Q2

The social ad spend accelerated dramatically in Q2 2017 across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat.

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Partner Content

Tips for making sure your AI-powered FP&A efforts are successful

AI has the potential to make business finance modelling projects more efficient and impactful, but only with the right approach

Partner Content

Would you let an AI robot handle 90% of your meetings?

Zoom's founder believes AI clones could attend meetings on our behalf. Aoibhinn McBride of Jobbio explores AI in the workplace