In the midst of rapid scale at Ripple, Young will oversee strategy, and lead the expansion of global financial network technology RippleNet, which delivers financial solutions that enable customers to easily run and scale their business.
Young joins Ripple following a five-year tenure at Mastercard, where she held leadership roles driving strategy, commercialisation, bank-fintech partnerships, and business development.
Most recently, Young led the Fintech & Digital Segment globally for Mastercard’s Data & Services business, growing services that helped banks adopt real-time payments, open banking and artificial intelligence.
Prior to Mastercard, she held senior positions at HSBC and AlixPartners, between 2010 and 2016.
“Over the last decade, I’ve been at the forefront of innovation in financial services and witnessed how technology has dramatically changed how we bank and pay,” said new Ripple managing director for Europe, Young.
“However, the underlying payments and banking infrastructure remain an obstacle to frictionless value exchange across borders and inclusion. I firmly believe that blockchain and crypto will be a game-changer to enhance today’s finance, by addressing its core inefficiencies.
“These technologies can make the global financial system fairer, more inclusive and more transparent – this is just the beginning of what’s possible, and I’m excited to be joining such a talented and passionate team and a company that is at the forefront of this step-change.”
Asheesh Birla, general manager of RippleNet, commented: “Sendi’s appointment represents a huge opportunity for our European operations given her leadership experience, deep understanding of the payments landscape, and knowledge of how to grow and scale a network business.
“As adoption of crypto and blockchain grows, more financial institutions, payment service providers and small businesses are turning to trusted players in the space to prepare them for a crypto-enabled future. We’re excited to bring on someone who understands and shares Ripple’s vision.”
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RippleNet growth in Europe
With a quarter of Ripple’s current customers being based in Europe, the region has proved to be a critical market for Ripple, and has experienced transaction and customer growth.
European On-Demand Liquidity (ODL) transactions grew by 250% in comparison to 2020, making up over 40% of all ODL transactions year to date.
The payment network’s Europe-based customers include Paydek in the UK, Xbaht in Sweden, and pan-European institution Lemonway.
