Enterprise applications vendor PeopleSoft is scrambling to flesh out its customer relationship management (CRM) offerings. In January 2001, it bought privately held marketing automation software developer Annuncio for an undisclosed sum. This will enable PeopleSoft to offer one-to-one online marketing capabilities.
Initial integration of Annuncio’s product will take several months, but the software “is deliberately designed to slot into an existing web application,” claims Charles Grover, PeopleSoft’s international CRM business director. Once the deal closes by the end of the first quarter of 2002, he says, PeopleSoft customers will benefit “almost immediately”.
The Annuncio acquisition was PeopleSoft’s second in as many months. In mid-December 2001, PeopleSoft bought sales and service configurator applications from bankrupt ecommerce software provider Calico Commerce for $5 million in cash. Combining Calico’s configurator with Annuncio’s technology and PeopleSoft’s new customer behaviour modelling capabilities, “will make for an interesting scenario,” says AMR Research. It will let marketers drive visitors to a website where they will be offered configured services or products with options based on the company’s knowledge of the individual’s preferences. However, the analyst group believes it will take “at least a year” to fully integrate Annuncio.
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Recent CRM software deals |
Acquirer |
Activity |
HQ |
Target |
Activity |
HQ |
Price |
Davox |
Cust interaction mgmt s/w |
US |
Cellit |
Cust interact mgmt svcs |
US |
$15.5m |
JP Mobile |
Mobile business apps |
US |
Isovia (assets of) |
Mobile salesforce apps |
US |
n/a |
PeopleSoft |
Business applns s/w |
US |
Annuncio |
Marketing automation s/w |
US |
n/a |
Proficient Systems |
Sales optimisation s/w |
US |
TogetherWeb |
Collab commerce &browsing |
US |
n/a |
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Other recent deals |
Acquirer |
Activity |
HQ |
Target |
Activity |
HQ |
Price |
Advent Software |
Investment mgmt s/w |
US |
Kinexis Corp |
Invest mgmt analysis s/w |
US |
$68.5m |
AISoftw@re |
Analytics s/w developer |
Italy |
Brainspark |
Internet incubator |
UK |
€8.3m |
Alchemy Partners |
Venture capital firm |
UK |
Cedar Group |
Enterprise applications s/w |
UK |
€6.1m |
Anite |
IT services |
UK |
Lorien Consulting |
Business consult unit of Lorien |
UK |
7.8m |
Bull |
Systems vendor |
France |
Integris Italy (unit of Steria) |
IT services |
Italy |
n/a |
ChemConnect |
Chemical e-mktplace |
US |
Chematch |
Chemical e-mktplace |
US |
n/a |
Cornerstone &Heptagon |
German investor consortium |
Ger |
SER Banking Software |
Subsid of SER Systems |
Germany |
n/a |
DataDesign |
E-comm/security platform |
Ger |
Brokat (financial s/w unit) |
Financial s/w |
Germany |
n/a |
EDS |
IT services |
US |
Answare |
IT svcs unit of Alcatel |
France |
n/a |
Hath Commerce |
Logistics s/w |
US |
iMediation |
Collaborative commerce s/w |
France |
n/a |
Icon Medialab |
Web development services |
Sweden |
Lost Boys |
New media company |
Holland |
€12.2m |
IT Deusto |
IT services |
Spain |
GridSystems |
Ecommerce s/w &svcs |
Spain |
n/a |
Oracle |
Bus apps &database s/w |
US |
Indicast |
Voice-enabled tech developer |
US |
n/a |
Oracle |
Bus apps &database s/w |
US |
NetForce |
Drug safety monitoring sys |
US |
n/a |
Perot Systems |
IT services |
US |
Claim Services Resources |
Claims processing &svcs |
US |
n/a |
Platinum Equity |
Tech buyout firm |
US |
Alcatel Europes svcs &distrib |
Voice/data telecoms svcs |
France |
n/a |
Proxim |
Wireless ntwking maker |
US |
Western Multiplex |
Wireless ntwking maker |
US |
$216.8m |
Response Networks |
Ntwk mgmt tech dev |
US |
AperServ Technologies |
Web &ntwk sys monitoring |
US |
n/a |
Sanmina-SCI |
Contract manufacturer |
US |
IBMs PC manuf unit |
PC manufacturing |
US |
n/a |
Seymour Pierce |
Invest bank &fund mgr |
UK |
Antfactory |
Internet incubator |
UK |
€80.3m |
Skandia |
Insurance services |
Swe |
Lynx Group |
Computer and services |
UK |
€338.0m |
SmartForce |
E-learning company |
US |
Centra Software |
E-learning s/w developer |
US |
$284.0m |
Striva Corp |
B2B infr &data integration |
US |
BMCs data propagation line |
Enterprise data propagation |
US |
n/a |
Tibco Software |
Appln integration s/w |
US |
Talarian |
Real time messaging s/w |
US |
$115.0m |
VeriSign |
Internet security s/w |
US |
The .tv Corp |
.tv domain name registration |
Tuvalu |
n/a |
VeriSign |
Internet security s/w |
US |
HO Systems |
Billing &customer care s/w |
US |
$340.0m |
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