According to a survey from Blake Morgan, 90% of businesses have still not made crucial updates to their privacy policies – a key requirement ahead of major changes to data protection laws.

As time runs out to comply with the General Data Protection Regulation (GDPR), the survey found many organisations may be at risk of non-compliance, risking regulatory action and reputational and brand damage for not getting their house in order.

>See also: GDPR compliance: what organisations need to know

With the massive growth of the digital economy, GDPR represents the biggest shift in data protection for many years and all organisations which retain or process personal information will need to comply. The new law focuses on greater transparency as to how personal data is collected, retained and processed, makes organisations more accountable and gives enhanced rights to those whose personal data is being collected and processed.

It is backed up with a significantly higher fines regime for the most serious breaches of up to £17m or 4% of worldwide turnover (whichever is greater) and a requirement to notify personal data breaches within 72 hours where they are likely to result in a risk to people’s rights and freedoms.

Blake Morgan’s research revealed just over 10% of those surveyed had updated their privacy policies to comply with the new law, while only a quarter had put in place systems to ensure data security breaches were notified in line with GDPR.

The findings showed almost 40% of organisations surveyed had not taken steps to prepare for the new regulations, while more than a third were not confident they would be able to comply with GDPR by 25th May next year when the law comes into force.

>See also: Practical steps to deal with the GDPR

A key finding was that just over a fifth of businesses surveyed were not aware of GDPR and the forthcoming and related ePrivacy Regulation and what these will mean for their organisation.

Simon Stokes, a partner specialising in data protection law at Blake Morgan, said: “Our survey highlights that a significant proportion of organisations across the public and private sectors are still underprepared for these major changes to data protection law.”

“There appears to be a genuine confusion among many business leaders about what the new law means and how to achieve full compliance.”

“Some of the survey comments highlight a desire for clearer guidance and the mountain of work that many organisations believe they are facing because of the sheer volume of data and a limited timescale.”

“With the clock counting down to the law coming into force, we would recommend a focused effort by businesses to get to grips with the changes and implement a strategic plan of action.”

>See also: GDPR compliance – the real implications for businesses

“GDPR Compliance is good corporate housekeeping. Not only will it avoid running the risk of financially and reputationally damaging fines or sanctions – ultimately it will assure the public’s trust in your organisation at a time when data privacy and security are more important than ever before. As the UK’s data protection regulator ICO has recently highlighted GDPR is essentially about trust.”

The findings

Only around one in 10 businesses (13%) have updated privacy policies, one of the significant requirements of GDPR, while almost a quarter of businesses (23%) said they were unaware of the new data protection laws despite the looming deadline of 25 May 2018.

Around four out of 10 businesses (39%) have not taken any steps at all to prepare for the new law – leaving just months to act, and 38% were not confident they would be able to comply with GDPR by 25 May.

Around one in five businesses do not currently have a senior person in place responsible for data protection, and 76% have not put in place systems to ensure data security breaches are notified in line with GDPR.

>See also: Only 43% of organisations are preparing for GDPR

More than three quarters of businesses (77%) have not reviewed their data processing contracts which will be under greater scrutiny under GDPR.

Finally, 42% were unaware that the rules on direct marketing and the use of internet cookies are likely to change with the forthcoming ePrivacy Regulation which also has a target implementation date of 25 May 2018.