The partnership between esure and EIS marks the start of a transformation programme, which includes the delivery of a new insurance technology platform which fits into its evolving architecture.

The planned cloud-enabled platform aims to be compatible with microservices and API stacks, and once implemented, the architecture will serve as the foundation of esure’s digitalisation process.

To maintain agility and support policyholders’ evolving needs, EIS provides an intuitive, highly configurable, rules-based platform for underwriting and new product innovation, while managing cost efficiencies for ongoing maintenance and support.

The customer-centric hub will help esure to increase its number of customer interactions conducted through online channels and self-service functionality, deliver an enhanced, digital-first experience to new and existing customers, and get ahead of competitors in the process.

To create a seamless customer experience, esure will be deploying the EIS platform’s fully integrated applications, including PolicyCore, BillingCore and CustomerCore, gaining end-to-end business capabilities that support digital enablement at every touchpoint.

In addition, EY will provide further support to esure and EIS in delivering the transformation, which spans the entire business model as it moves to becoming digital-first.

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“We’re on a mission to transform our business into a world-class digital insurer, and to disrupt the insurance industry,” said David McMillan, CEO of esure.

“The flexible EIS platform will help us leapfrog the competition by providing a tech enabled customer experience, tailored propositions and attractive pricing.

“Our strategic partnership with EIS is an exciting and significant milestone on our digital transformation journey.”

Alec Miloslavsky, CEO of EIS, commented: “It’s fantastic to know we are helping esure lead the industry’s digital revolution through the reinvention of the buyer journey and full quote-to-claims process.

“Our Customer Compass survey told us the minority (43%) of UK policyholders consider their insurance providers are responsive to their needs.

“For insurers to thrive in this digital-first world, they’re accelerating their digital transformation projects to deliver a proactive, omnichannel experience that their customers are looking for.”