10 Pillars to building a winning mobile strategy

Mobility is increasingly blurring the lines of physical and digital interactions in our lives as consumers, employees, and as citizens.

Mobility is increasingly blurring the lines of physical and digital interactions in our lives as consumers, employees, and as citizens. The challenges of being mobile extend far beyond the device and into an evolving digital world that is reshaping how we engage with people, content, machines, and our environment. Mobile strategy, as part of a broader digital strategy, cannot be ignored. Mobile and cloud have been catalysts for major disruptions, causing businesses to rethink technologies, services, and techniques; and to evolve traditional roles, responsibilities, and organisational cultures accordingly.

This eBook revisits the “10 steps to shape Mobile Strategy” eBook published in early 2014, reflecting recent market trends and perspectives from our client projects with the aim to help you achieve demonstrable, repeatable mobile successes.

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10 Pillars to building a winning mobile strategy

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