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When notorious spammer Alan Ralsky boasted about his brand new $740,000 home in the pages of his local newspaper, he probably did not expect to be tracked down and given a taste of his own medicine.
His address was circulated on the Internet and within weeks, so many brochures and catalogues were being shoved through his letter box that it took him hours every week just to fish out the legitimate mail from the junk.
Ralsky was not amused. “They’ve signed me up for every advertising campaign and mailing list there is… These people are out of their minds. They’re harassing me,” he wailed.
The volume of online spam has reached such a level that it too has gone beyond a joke. According to anti-spam service provider Brightmail, 40% of all email can now be classified as spam and, by the summer, it calculates that this figure will pass 50%.
Most insidious of all is the fact that it is everyone else that ends up paying the price.
Internet service providers are having to hire more staff on their abuse desks to handle the rising volume of complaints from users, and they are also having to provision ever bigger email servers to handle the flood. ISP Telewest, for example, had to completely re-architect its email systems after they were repeatedly floored by spam attacks.
As a result, organisations are having to pay higher monthly subscriptions for their Internet access, not to mention subscriptions to anti-spam filtering services from companies such as MessageLabs.
And then there is the time it takes to filter spam from legitimate email, which is having a heavy impact on productivity at organisations across the globe.
For the spammers, the biggest headache is maintaining Internet connectivity. The costs of sending email are so low that even with a miniscule response rate, it can be a lucrative business – and well worth the opprobrium that comes with it, as Ralsky and friends would no doubt testify.
Dictionary definitions
Spam Unsolicited e-mail, often of a commercial nature, sent indiscriminately to multiple mailing lists, individuals, or newsgroups; junk e-mail. Source: Dictionary.com
Spam A trademark name for a canned meat product consisting primarily of chopped pork pressed into a loaf. Source: Dictionary.com
Pink contract Contract signed by spammers with spam-friendly Internet service providers (ISPs), exempting them from the usual terms and conditions prohibiting spamming in return for a premium fee. So called because of the colour of the tinned meat product.
Spamhaus Pejorative term for an ISP that permits spammers to operate on its network.
Spamvertise To advertise using spam.
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