British people are increasingly comfortable with the idea of having a domestic droid or cyber assistant to help around the home, a new study has found.

In contrast to reports that people are worried about robots taking their jobs, a survey by J. Walter Thompson found Brits are looking forward to further developments in machine intelligence.

Three-quarters of the 4,500 people surveyed agreed that technology puts them in control, while 54% were open to delegating some of their decision-making.

Nearly two-thirds (64%) liked the idea of using technology to get a better understanding of who they are as a person, and 74% said they are more likely to buy a product that has been customised to their specifications.

The research appears to prove that British people are more optimistic about the robot revolution than previously thought.

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When asked about their attitudes towards technology, a fifth (22%) were already happy to hand over personal admin such as booking flights to an automated machine or virtual assistant.

Respondents said they are happy to handover tasks in this way as it not only makes life easier, but also frees them to address more important issues and spend more quality time with family and friends.

“Until recently, robots and AI were often thought of as negative, however our report shows that many people have changed their opinion,” said Marie Stafford, European director of the innovation group at J. Walter Thompson. “From monitoring their heart rates to knowing how much milk is left in the fridge, new technology can make all our lives easier.”