What has always made bet365 different to other big name bookmakers is the fact that they’ve never had a high-street presence, which makes their success with a web based platform all the more impressive.

Over 3,500 people work for the Stoke-based company and it shows, with their all singing bet365 mobile app, mobile website and PC website platforms providing an outstanding online sportsbook betting experience.

The bet365 mobile app even provides a fully integrated and free live sports streaming service with over 100,000 global events shown live every year (for users with a funded bet365 account or who have recently placed a bet).

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From football matches, tennis and golf tournaments, bet365 lets you watch your favourite sports from the comfort of your mobiles and tablets.

They were one of the first to utilise the now standard ‘Cash Out’ function, allowing users to take control of their bets in-play and cash out if their bet is doing well. The bet365 in- play markets offer the most extensive and impressive service you’ll find anywhere on a platform which is fast and very easy to navigate.

Mobile betting has been on the rise in recent years and bet365 have always been at the forefront of that curve in terms of the sports betting industry. Mobile penetration is now exceeding 60% as a guide figure across the board, but is much higher in many cases. Mobile tablet ownership has also doubled in the last five years to the extent that over 40% of the adult population now owns one, so it’s hugely important for betting companies to get it right.

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The bet365 mobile platform looks superb on any mobile device, from Android phones and tablets, to the same for iPhone and iPads. Their software is reliable, fast and menu navigation across such a wide expanse of sports and markets is made super easy.

Mobile account management is also major plus with bet365, where deposits and withdrawals are simple to process and great customer service is always on hand, whether you’re at home or on the go.

Bet365 are a giant in online betting and their user-friendly, robust app is certainly their crowning glory.