Ethereum added to leading digital currency platform as its popularity grows

Ethereum is the latest cryptocurrency - following Bitcoin - to gain widespread adoption.

Blockchain, the world’s leading software platform for digital assets, announced the introduction of ether to its popular consumer wallet today.

As one of the oldest and most established digital currency software providers, Blockchain continues to give its tens of millions of customers new ways to interact in the digital ecosystem. Now with the addition of ether, customers are able to explore another digital asset with the ease and security they’ve come to expect from Blockchain.

>See also: Current investment in blockchain is just the tip of the iceberg

Managing multiple accounts is an added challenge for consumers. Since Blockchain wallets are non-custodial, customers have greater security and control over their funds than alternative platforms.

Today’s integration offers a consistent product experience with a centralised dashboard with flexible tools for all users, whether a new beginner or seasoned investor. Customers can simply toggle between bitcoin and ether to manage and transact funds quickly and easily. Additionally, Blockchain has also integrated ShapeShift so trading bitcoin to ether and vice versa can happen all from one place.

“As popularity of Ethereum has grown, so has the desire from our customers to have the option to manage multiple digital assets within their Blockchain wallets. We are thrilled to introduce this new functionality to our community and will continue to find ways to make interacting with digital assets even easier,” said Peter Smith, CEO of Blockchain.

>See also: How blockchains are redefining cyber security

Founded in 2011, Blockchain has created the most popular consumer wallet for digital assets in the world with over 16 million wallets across 140 countries. Since then, the company has focused on creating products that make storing, transacting, and hedging digital currency a frictionless experience.

With the inclusion of ether into the Blockchain wallet, customers benefit from the same user-friendly interface and security features they have come to know and love over the years. Whether sending money to family abroad or investing for the future, it’s now even easier to Be Your Own Bank.

Avatar photo

Nick Ismail

Nick Ismail is a former editor for Information Age (from 2018 to 2022) before moving on to become Global Head of Brand Journalism at HCLTech. He has a particular interest in smart technologies, AI and...

Related Topics

Bitcoin
Blockchain
Ethereum