The vast majority of shoppers conduct research online before parting with their cash.

Yet, a website without a host would be like a collection of shelves without an actual shop. This is the place where a businesses site is based and it’s important to get it right to ensure the website operates smoothly and securely.

Businesses can find a company that provides web hosting in order to provide the section of cyberspace for you to fill, but it pays to know a little bit yourself. That way, you’ll understand what you are paying for and which package is best for your needs.

There are typically four types of web hosting to be aware of: shared, virtual private server (shortened to VPS), dedicated and cloud. Each has their advantages when it comes to speed and storage, the level of control you have and the amount of expertise you need to be able to use them.

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Shared hosting

Shared hosting involves placing your website on the same server as many others. This is a low cost option and is the equivalent of having a concession in a larger store.

There is a limited capability to be able to cope with a sudden rush of demand as a result. If you operate a low-traffic basic site, this could be the best option for you.

Virtual private server (VPS)

A VPS involves giving websites their own dedicated server space on a shared server. It gives a little more control and freedom than a shared hosting solution, but still avoids the cost of a dedicated server for businesses with a tight budget who need more than a basic package.

Dedicated

A dedicated server involves you renting an entire server for yourself. It means your performance will be unaffected by others but it does mean that you will pay more for the privilege. This option is only for those who need a high level of performance.

Cloud

With this option a team of servers work together to form a cloud that will host a series of websites. This involves sharing space with other but because you’re tapping into the power of more than one server you might be better placed to cope with a sudden surge in visitors to your site.

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Further considerations when picking your web host Whichever option you choose there are some other factors to consider when it comes to picking the right host for you.

These include:

• The ‘bandwidth’ or amount of data that can be transferred on your site.

• The level of support and expertise offered.

• The ‘uptime guarantee’ or amount of time you can expect your site to be live. You should expect a figure in the region of 99.9%.

• The ability to expand your package should your need increase.

• The level of security offered.

There are 30 questions here if you want to learn more about web hosting. Essentially it’s all about weighing up what type of site you’ll need, and then finding a package that allows you to run it in the most cost effective way.