Data Insights Best Practice Guide

The rise of the Internet, the ubiquity of smartphones, and the rapid digitization of a previously analogue society have all contributed to today’s data-driven world. It is estimated that we produce around 2.5 exabytes (2.5 billion gigabytes) of data every single day. And tomorrow will be no different.

This abundance of information has become fuel for commerce – the transformative kind of fuel that propels how we do business into a new era: the insights economy. We need only to look at the evolution of analytics, our primary data tools for digital reasoning and decision-making, to see how we arrived at this new destination. A recent study from Deloitte on the Industrialisation of Analytics plots a neat course across the past 20 or so years showing the increasingly essential role analytics plays in making sense of our digital existence, and realising its true value.